Market Analyst Needed

[Minding Your Business, Inc.]

Growing strategic agency is seeking a Market Analyst to collaborate with some of the brightest minds in the world of “new think” as we take our agency to the next stratosphere of innovation in the realm of meetings and organizations whose fundamental business model thrives on meetings and building communities of like-minded professionals. From medical associations to corporate user groups to Destination Marketing Agencies – MYB provides “new think” strategy to refresh, re-imagine, and retool meetings in the “new normal” marketplace.

This is an exciting, intellectually challenging opportunity for an insights professional with a passion and skill for strategic communications and data & research analysis. This role encompasses a broad set of responsibilities, from developing a deep understanding of the client’s data to the strategic analysis of that data, along with the presentation of results and appropriate recommendations. The ideal Market Analyst is an excellent collaborator, communicator and analyst with solid hands-on data and process management experience.

Entrepreneurial in spirit, boutique in size, global in impact; this position has limitless boundaries when working with our Fortune 500 global clients to mid-size corporate and association clients seeking innovative experiences as they launch new brands, communicate key messages, enhance meeting ROI and move their business forward.

Are you interested in becoming our next Market Analyst? Please let us know – forward your resume, letter of interest telling us why you are meant for the position, along with your salary history.


Responsibilities:
The successful candidate is a problem solver in a fast-moving and highly diverse environment and will be able to handle multiple projects simultaneously while ensuring accuracy and timeliness are not compromised. The Market Analyst will be collaborating with a research team to deliver unique analysis and research services while leveraging MYB’s core capabilities to address clients' strategic and tactical business challenges, enjoys and thrives on data-mining and analysis, and is capable of deriving insights and providing future recommendations based on data analysis.

This analyst will:

• Assist the VP of Research in analyzing data, developing surveys, and implementing research strategies
• Develop firsthand knowledge of clients critical business issues
• Analyze competitive environment with SWOT
• Design and develop effective surveys
• Become a subject matter expert proficient on a variety of topics, industries and organizations
• Critically evaluate information garnered and leverage data from multiple sources (primary and secondary) to deliver relevant insights and create recommendations based on findings
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• Use statistical techniques such as cluster and factor analysis as well as multiple and logistic regression
• Potentially use social network analysis, meta, and time series analysis based on project needs
• Analyze and interpret marketing data to identify trends, patterns and relationships. Use these insights to develop and present well-rounded recommendations to take our clients organizations to the next level
• Take ownership of projects as well as responsibility for supporting broader problem-solving efforts
• Play a key role in planning, outlining and developing insights content including supporting proof points
• Initiate discussions / raise questions when elements of the data are inconsistent with prior findings or expectations
• Use various marketing analytics tools such as MarketSight for reporting purposes
• Be prepared to present findings at client meetings or over the phone

Requirements:
• Bachelor’s Degree in quantitative field plus 5-8 years related work experience
• Exceptionally strong quantitative, data tabulation and analytic skills including regression, cluster, and factor analysis
• Knowledge of marketing a plus
• Experience and high proficiency with SPSS a requirement
• Basic understanding and willingness to learn hierarchical linear modeling
• Reporting and analysis of required data from multiple sources and ability to provide intense scrutiny of accuracy and reconcilability
• Plans and organizes data and database sources to provide marketing intelligence insights on an ongoing basis and ad-hoc as needed.
• Ability to identify and diagnose data inconsistencies and errors
• Clear understanding of ROI analysis
• Strategic, cross-functional thinker able to gather buy-in from leadership for ideas and projects
• Outstanding written and verbal communication skills with ability to communicate complex concepts and analysis with a wide variety of audience knowledge
• Effective organizational skills and ability to multi-task
• Close attention to detail
• Above average skills with Microsoft Office suite of products, especially Microsoft Excel
• Comfortable with a fast-paced, high pressure environment with ability to reprioritize as needed and seamlessly communicate required changes and impacts to all affected parties
• Must love people as well as data and have strong interpersonal skills- this position will interact and communicate with many different teams with varying understanding of data and analytics
• Eager to learn and develop skills
• May be an ideal position for you if you have a Marketing, Research or Social Sciences background and work experience




Salary Range: $65-75K plus generous benefits
Email To Apply: [e-mail]